How much revenue do your direction requests actually generate?
Enter how many direction requests you get, how many of them turn into a visit and what a customer spends. The calculator shows what those requests are worth to you over a few months.
1Select Your Industry
2Choose Currency
3Enter Your Numbers
How many branches or locations does your business have?
How many direction requests does each location receive?
Google's own research: 50% of people who searched for something local on a phone visited a store within a day (Google/Ipsos, May 2014). It counted searches, not direction requests, so set the rate you see at your own business.
The share of direction requests that end in a visit to your business
Count everyone who comes in together: one person for a haircut, often more for a meal or a hotel stay.
How many people arrive per direction request, on average
Tourist areas: if most of your customers are visitors to the area, set this higher. They often arrive as a group.
What a customer spends per visit. It starts at a rough guess for your industry, so change it to your own.
Your Results
Fill in your business details on the left and click "Calculate" to see how much revenue your direction requests are worth.
Ready to Drive More Direction Requests?
Let us optimize your Google Business Profile and boost your local visibility to generate even more visits.
Book a Free ConsultationOn the call we go through your Google profile, your website and what AI tools say about you, then tell you which plan fits.